Soon Google AdWords is stopping 'Converted Clicks'
Soon Google AdWords is stopping 'Converted Clicks' column from your list. it is advised to users to download the previous data. Starting March 2017 you can not see you converted clicks data.
"Converted Clicks" is going away
Starting 2017 converted click data will no longer be available in your reports or for download. Use the "Conversions" column to track your conversion data. Update any automated rules, filters, or saved reports that use "Converted Clicks". - Google
What are Converted clicks?
When a user clicks on your search ad, he/she will be redirected to a landing page where there will a form which will record your conversion when you fill it.
Let suppose one user Amrit, enters on your landing page. He fills the contact form, then he moved to another page and there he purchased a product. Same way he filled another form of some different category or even same category. So each time he fills a form, he is redirected to 'Thank You' page, where you have placed conversation tracking code. Each time he filled a form a conversation is counted.
So to filter data 'Converted clicks' column was added. In your dashboard when conversation data shows 4 conversions 'Converted click' will show 1.
It means there was 1 user who clicked on the ad and filled the forms.
In such case, your CPC will deduct for 1 user only.
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