Showing posts with label google-updates. Show all posts
Showing posts with label google-updates. Show all posts

Thursday, 18 May 2017

Alternative of Converted Clicks?

Alternative of Converted Clicks?

Alternative of Converted Clicks?



Converted Clicks Alternative


Recently Google AdWords has depreciated converted clicks. First to know about it, you need to know.

 What are converted clicks?

To track your leads you put a code of conversion. When your form is filled the conversion tracking code is fired. When code records that form is filled and reflect the count under “conversions” section. It is a very normal scenario that user clicks on submit button more than one time and in that case, the form is filled more than one time with the same data and conversion code is fired more than one times and show 2 or 3 conversions in Google AdWords which is not accurate in real. So to record how many real users have filled the form. Google AdWords show “Converted Clicks”. It means that how many real users have filled the form. But now Google has depreciated the option of converted it’s so it’s really difficult for you to know how many conversion was real and how many conversions was a duplicate. You can know that by several ways. Personally, I use the below-mentioned way to know, the real conversions. 1. In the Dimensions tab, under the option “time”, there is an option of hours. If 2, 3 conversions are counted in the same hour. It can be suspicious that within a particular hour more than one conversion happen? This option is only for those AdWords account, who have low conversions like 3, 4 conversions a day. 2. Better option is to open you Google Analytics and track the goal completion with users and session. You can know use this option to know more that, did the same user click your ad multiple times.



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Friday, 3 March 2017

Google AdWords is stopping 'Converted Clicks'

Google AdWords is stopping 'Converted Clicks'

Soon Google AdWords is stopping 'Converted Clicks'

Soon Google AdWords is stopping 'Converted Clicks' column from your list. it is advised to users to download the previous data. Starting March 2017 you can not see you converted clicks data.


"Converted Clicks" is going away
Starting 2017 converted click data will no longer be available in your reports or for download. Use the "Conversions" column to track your conversion data. Update any automated rules, filters, or saved reports that use "Converted Clicks". - Google



What are Converted clicks?

When a user clicks on your search ad, he/she will be redirected to a landing page where there will a form which will record your conversion when you fill it.
Let suppose one user Amrit, enters on your landing page. He fills the contact form, then he moved to another page and there he purchased a product. Same way he filled another form of some different category or even same category. So each time he fills a form, he is redirected to 'Thank You' page, where you have placed conversation tracking code. Each time he filled a form a conversation is counted.

So to filter data 'Converted clicks' column was added. In your dashboard when conversation data shows 4 conversions 'Converted click'  will show 1. 
It means there was 1 user who clicked on the ad and filled the forms.
In such case, your CPC  will deduct for 1 user only. 

Wednesday, 22 February 2017

3 Recent updates in Facebook Videos Ads

3 Recent updates in Facebook Videos Ads

3 Recent updates in Facebook Videos Ads



Recent updates in Facebook Videos Ads


There are some change or you can updates in the Facebook Video. 

Some of the changes in Facebook Videos are:

1. 360' Video on Facebook Videos

Most of you have observed this that on facebook that you there are some videos which have that option that you can see the 360-degree video on it. When means you are not only was watching what is shown in the video, in fact, you can see your left right up down in all direction which video is running. You don't have to stop or pause your video to view 360 degrees. This feature is added in images too but videos are more popular in this feature.

2. Sound Feature in Video that you see in news feeds

Do you observed that when you can scrolling on your facebook wall you see facebook feeds of your family, friends, Facebook Pages, Facebook Groups and much more. Ya Facebook Ads too. But when there is a video on your facebook wall feeds and connected to wifi (setting option available) it starts to play automatically. But keeping the user in mind that user doesn't get irritated the video runs without the voice. Which means the video is played without disrupting user, and if a user is instead in the video he/she can just tap on the video and voice of the video will be active.

3. Scroll on Videos

If you scroll down on your news feed voice in the video gets fade out and as you scroll up and video is visible on your screen voice fades in. This is an awesome feature of facebook keeping user in mind that after watching video may be not complete video user scrolls down, so maybe he is not interested any more in watching that video. The voice automitaclly fades out.
But when user scroll up, it is possible that user wants to see that video so voice gets fade in automitaclly.


Saturday, 19 November 2016

Adwords Price Extension

Adwords Price Extension

Google is launching price extension for mobile devices. Not surprisingly, they now appear to be extending to desktop.

Initially this extension was launching in the below given design















but few days back the design was switched to swappable card format.






The desktop view will be like this.




View more Google Updates

Read More : Facebook for Jobs , Google Expanded Text Ads , Install WordPress Offline 



Thursday, 20 October 2016

Google launches new extension

Google launches new extension

Google launches new extension





company that is advertising on AdWords.


Google roll out a new ad extension that will help users to directly SMS to the company that is advertising on AdWords. Is extension is quite similar to "Call ad buttons". On click this "text" button, messaging app will be open and your can directly send an SMS to the company.

preview of ad