What is Dynamic Keyword Insertion DKI Ad?
Dynamic Keyword Insertion (DKI) Ads are dynamic ads which are used in Google Adwords for creating search campaign. DKI ads are used on in search campaign. Basic work of Dynamic Keyword Inserting Ads is to create a dynamic heading in the ad copy of your campaign. You don't have to insert your text in the title. You only have to insert the code which is basically a variable.
The base answer of what is dynamic keyword insertion (DKI) ad is when the title of ad copy is dynamically changed based on user search query. When a user types something in google search. Google will display your relevant keyword in the title. For this you need to add as much as relevant keyword in your ad group. Because based on the keywords your ad will be triggered and will be displayed in Google's Search Engine Result Page (SERP).
SERP is page when your types a search query and the result shown to him on the webpage. That webpage showing search result is known as SERP Page.
Comming to the point DKI ad will show your keyword so you need to focus on keyword in such a way that it should be used to trigger your ad on SERP and should be user friendly and relevant so that it when it will be displayed in title. It will be displayed in nice way.
When user will see relevant title the chances of click increases and as everybody knows high CTR lead to high quality score and low CPC.
3 Benfits of using Dynamic Keyword Inserting (DKI) Ads.
- High Relevant with user search query.
- Saves time, no need to create multiple ad copies.
- More Relevant, High CTR.
High Relevancy with the user search query will lead to high CTR. Reduces times in making many ad copies when you have many products/Services.
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