2 Best Reasons How Digital Marketing Can Help You In Growing Your Business Online
1. Cost Effective and Targeted
With doing marketing in digital way you have so many option to target your audience and get set by step information about your audience as well as Cost. Do do not have to spend blindly on marketing or assigning a fixed marketing budget without knowing weather is properly utilized or not.
In Digital Marketing you can track each activity of your user and cost of every rupee that how and weather it was spend, according you can decide that which is a best area to get effective cost consumption.
You can target your audience based on interest, topic, area, age and much more. If you want to get more depth you can even target time, gender etc. Where you are siting you can target a whole world.
2. Build Brand Reputation
You have so many options to do display branding at a very affordable cost. If you are looking for branding, their is not other better solution that digital marketing.
Soon Google AdWords is stopping 'Converted Clicks'
Soon Google AdWords is stopping 'Converted Clicks' column from your list. it is advised to users to download the previous data. Starting March 2017 you can not see you converted clicks data.
"Converted Clicks" is going away
Starting 2017 converted click data will no longer be available in your reports or for download. Use the "Conversions" column to track your conversion data. Update any automated rules, filters, or saved reports that use "Converted Clicks". - Google
What are Converted clicks?
When a user clicks on your search ad, he/she will be redirected to a landing page where there will a form which will record your conversion when you fill it.
Let suppose one user Amrit, enters on your landing page. He fills the contact form, then he moved to another page and there he purchased a product. Same way he filled another form of some different category or even same category. So each time he fills a form, he is redirected to 'Thank You' page, where you have placed conversation tracking code. Each time he filled a form a conversation is counted.
So to filter data 'Converted clicks' column was added. In your dashboard when conversation data shows 4 conversions 'Converted click' will show 1.
It means there was 1 user who clicked on the ad and filled the forms.
In such case, your CPC will deduct for 1 user only.
Q. How many minimum users are required in a list to start Google Adwords Search Campaign Remarketing?
Ans. In Google, there are two types of Remarketing i.e Search Remarketing and Display Remarketing.
In Search Campaign when you list has 1000+ users, you can activate your remarketing list. But, you have to set your remarketing list properly to run. List keep on charging depending upon the duration you mention in the list. Maximum duration to store Remarketing cookies is 540days. You can store your cookies in your user's system for 540days or less. By default when you active your remarketing code Google Adwords start planning cookies on user's system. That list is of short duration so if you are planning to start remarketing based on that list, you can probably not on the right track.
When your remarketing list is having 1000+ user, it will work fine but if you are using it for short durations you probably loose cookies depending upon duration. Make your remarketing list with Google Analytics and set it to 540 days.
Q. How many minimum users are required in a list to start Google Adwords Display Remarketing Campaign?
A. 300 user a required to start your display network remarketing campaign and as mention above if yours fall below 300, your campaign will be stopped automatically.
WhatApp new feature launched on February 20, for a status update and some layout changes. You can update your status with limited photos, videos, scribbles, and GIFs. 2 Year ago Facebook acquired WhatsApp for $19 billion.
Recently WhatsApp has done many updations such as ‘Read Receipts’, user tagging, end-to-end encryption etc.
What is new WhatsApp status update Feature?
The status allows WhatsApp users to share photos, videos, emojis, sketches and even GIFs as the status update but these updates will disappear after 24 hours. It will be available to all users, iOS, and Android.
WhatsApp new Layout
According to the new layout of WhatsApp starting with the tabs, the first tab is a camera. you can just swipe on the screen to open the camera. The second tab is "Chats". There is not change in this section. After that third tab is status, an earlier third tab was of contacts but now there is no such tab to see your contacts. In the status tab, you will see 2 option "My status" and "Viewed Updates"
On clicking on "WhatsApp" option under View Updates following images will be visible to you.
Welcome to new WhatsApp Status
Now you can edit and post photos, videos, and GIFs
Status update disappear after hours
share with your contacts what's;'s going on throughout your day
control who can see you your updates in privacy setting.
Go ahead and try posting to your status now!
Now clicking the "my status" option under "status" tab camera will be an option and you can add a caption to it.
Last, the fourth tab is for the call, earlier this was the first tab.
There are some change or you can updates in the Facebook Video.
Some of the changes in Facebook Videos are:
1. 360' Video on Facebook Videos
Most of you have observed this that on facebook that you there are some videos which have that option that you can see the 360-degree video on it. When means you are not only was watching what is shown in the video, in fact, you can see your left right up down in all direction which video is running. You don't have to stop or pause your video to view 360 degrees. This feature is added in images too but videos are more popular in this feature.
2. Sound Feature in Video that you see in news feeds
Do you observed that when you can scrolling on your facebook wall you see facebook feeds of your family, friends, Facebook Pages, Facebook Groups and much more. Ya Facebook Ads too. But when there is a video on your facebook wall feeds and connected to wifi (setting option available) it starts to play automatically. But keeping the user in mind that user doesn't get irritated the video runs without the voice. Which means the video is played without disrupting user, and if a user is instead in the video he/she can just tap on the video and voice of the video will be active.
3. Scroll on Videos
If you scroll down on your news feed voice in the video gets fade out and as you scroll up and video is visible on your screen voice fades in. This is an awesome feature of facebook keeping user in mind that after watching video may be not complete video user scrolls down, so maybe he is not interested any more in watching that video. The voice automitaclly fades out.
But when user scroll up, it is possible that user wants to see that video so voice gets fade in automitaclly.
Google Customized Ads is a dynamic ad in which user will see an ad copy which is actually designed in Excel. You Ads copy will be dynamically like with your excel field based on that Campaign and Ad Copy level.
Normally in Google Adwords we add area targeting at campaign level, but do you know how to setup Location Targeting at Ad Group Level?
Google Customized ads is the answer. you can set location at ad group level.
As you can see in the below image, their is a screenshot of location targeting in Google Customized Ads.
To Startup with Google Customized Ads follow the steps
Create an excel file
Target Keyword
Heading1
Heading2
Description
Google Adwords
Shared Library
Business Data
"+ Data" Red Button
Ad Customizer Data
Select Campaign
Select Ad Group
Select Location
Open All Campaign
Create Ad Copy
Add Keywords
Steps in Detail
Create an excel: Create an excel file containing the column names Target Keywords, Heading 1, Heading 2, Description. In Target Keyword enter the keywords where you want that you will ad row will appear. In other words, when user will have that particular keyword in his query you that row's heading 1, heading 2 and description will be triggered on Google Search Engine. Result Page (SERP).
They content you have added in the column will be shown in ad copy based on they keyword that you have entered in "Target Keyword" column. In Excel you can also set formula like heading limit etc as shown in the video.
After that open your Google Adwords Account and in the left side bar in the bottom section select "Shared Library". The section will be open and select business data. Their will be a red button "+Data". When you click on the button a drop down will appear, select "Ad Customizer Data".
New section will appear. Enter the name that you want to keep, the name should be like which can tell you about the details like "Book_area_Ind". This name shows that product name is Book and campaign is running in India and targeting different areas. After entering the name browse file and upload it. " click on "upload and preview". After your excel is uploaded and visible on screen Add Campaign Name and Ad Group. Add Target location if you want to target a specific location.
Open All Campaign open the campaign>Ad Group and create a new ad copy. So firstly enter the final URL.
Heading 1
(Now you have two option)
Create a full dynamic Heading
Create static (Fixed) text and dynamic text.
To create a fully dynamic Heading 1 click on the box and enter "{" a drop down will appear and select "Ad Customizer". In case you did not see this option, then select any option and delete it and again press "{". After select Ad Customizer you will be asked to select the name like "Book_area_Ind" then which column you want to insert. In the same way enter heading 2 and description. In case of static but dynamic title focus on word limit. (excel file title limit and static text limit). On the right side you can see preview and below preview screen you can see add titles on screen with the next button. Enter the path name that will be user friendly and keyword relevant.
Soon facebook is going to add a new option for job seekers. This is because facebook found that small business post about job vacancies. This new facebook feature will be beneficial for people who are looking for job and for recruiters also. All the submitted information of the job seeker will be send to recruiter in the form of message.
Facebook will charge to show job post in news feed. Earlier Linked in was the major platform for job seekers but now may be facebook will come above Linked in, but its not sure. Linkedin has the power of having professional accounts and Facebook has the power of having huge number of audience.
If you have physical store, you have limited geographical area that you can service. On the other hand with the ecommerce website you can link with whole world. Mcommerce i.e Ecommerce on mobile has solved the remaining limitations.
2. All Time Open
Ecommerce websites can run all the time. Store timings are now 24/7/365. From the merchant's point of view, this increases the number of orders they receive. From the customer's point of view, an "always open" store is more convenient.
3. Comparison Shopping There a many online websites that allow customers to compare and browser multiple products and finding the best.
4. Travel Time and Cost Ecommerce website allows customers to visit store virtually on their mobile or desktop. Do few click and you are done. Customers do not need to travel a long distance and the stores. 5. Gain New Customers With Search Engine Visibility Earlier times, physical retail store have the best power of making relationships and branding. Now in E commerce website you can even get visibility in search engines. people search for a product can visit your online store. You can get new customers and they will have better experience. Read more :5 Things To Grow Your business online
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High quality content is basically a unique content and it should be relevant with your product or services. Your content should reflect your brand in a style including services and rest of the things. Your content should interact with your users.
2. High Speed
A Website is your online identity so you website should be mobile friendly and it should open quickly. Content and categories should be organised in a proper way. Your website should be available in search engines. You website should be light and SEO optimised.
3. Regular updates
Regular updates will not make your website outdated and you customers will get some new content every time they visit. You can share your company updates, introduction of new products and much more.
4. Advertising
Online Advertising is very a line which is increasing rapidly. In online marketing you can ready to thousand on clients through various platforms. You can do such things to grow your business online.
5. Customer Support
As per your business type you can gives many services to your customers online through website. It will be easy for your customers to do things directly and will increase your company level. You can engage your clients by making portal and providing them latest information and much more.
