2 Best Reasons How Digital Marketing Can Help You In Growing Your Business Online

1. Cost Effective and Targeted

With doing marketing in digital way you have so many option to target your audience and get set by step information about your audience as well as Cost. Do do not have to spend blindly on marketing or assigning a fixed marketing budget without knowing weather is properly utilized or not.

In Digital Marketing you can track each activity of your user and cost of every rupee that how and weather it was spend, according you can decide that which is a best area to get effective cost consumption.

You can target your audience based on interest, topic, area, age and much more. If you want to get more depth you can even target time, gender etc. Where you are siting you can target a whole world.

2. Build Brand Reputation

You have so many options to do display branding at a very affordable cost. If you are looking for branding, their is not other better solution that digital marketing.

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Google AdWords is stopping 'Converted Clicks'

Soon Google AdWords is stopping 'Converted Clicks'

Soon Google AdWords is stopping 'Converted Clicks' column from your list. it is advised to users to download the previous data. Starting March 2017 you can not see you converted clicks data.

"Converted Clicks" is going away

Starting 2017 converted click data will no longer be available in your reports or for download. Use the "Conversions" column to track your conversion data. Update any automated rules, filters, or saved reports that use "Converted Clicks". - Google

What are Converted clicks?

When a user clicks on your search ad, he/she will be redirected to a landing page where there will a form which will record your conversion when you fill it.

Let suppose one user Amrit, enters on your landing page. He fills the contact form, then he moved to another page and there he purchased a product. Same way he filled another form of some different category or even same category. So each time he fills a form, he is redirected to 'Thank You' page, where you have placed conversation tracking code. Each time he filled a form a conversation is counted.

So to filter data 'Converted clicks' column was added. In your dashboard when conversation data shows 4 conversions 'Converted click'  will show 1. 

It means there was 1 user who clicked on the ad and filled the forms.

In such case, your CPC  will deduct for 1 user only. 

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Re marketing List for Google Adwords

Q. How many minimum users are required in a list to start Google Adwords Search Campaign Remarketing?

Ans. In Google, there are two types of Remarketing i.e Search Remarketing and Display Remarketing.

In Search Campaign when you list has 1000+ users, you can activate your remarketing list. But, you have to set your remarketing list properly to run. List keep on charging depending upon the duration you mention in the list. Maximum duration to store Remarketing cookies is 540days. You can store your cookies in your user's system for 540days or less. By default when you active your remarketing code Google Adwords start planning cookies on user's system. That list is of short duration so if you are planning to start remarketing based on that list, you can probably not on the right track.

When your remarketing list is having 1000+ user, it will work fine but if you are using it for short durations you probably loose cookies depending upon duration. Make your remarketing list with Google Analytics and set it to 540 days.

Q. How many minimum users are required in a list to start Google Adwords Display Remarketing Campaign?

A. 300 user a required to start your display network remarketing campaign and as mention above if yours fall below 300, your campaign will be stopped automatically.

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Recently WhatsApp Has Launched an Update

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WhatApp new feature launched on February 20, for a status update and some layout changes. You can update your status with limited photos, videos, scribbles, and GIFs. 2 Year ago Facebook acquired WhatsApp for $19 billion.

Recently WhatsApp has done many updations such as ‘Read Receipts’, user tagging, end-to-end encryption etc. 

What is new WhatsApp status update Feature?

The status allows WhatsApp users to share photos, videos, emojis, sketches and even GIFs as the status update but these updates will disappear after 24 hours. It will be available to all users, iOS, and Android. 

WhatsApp new Layout

According to the new layout of WhatsApp starting with the tabs, the first tab is a camera. you can just swipe on the screen to open the camera. The second tab is "Chats". There is not change in this section. After that third tab is status, an earlier third tab was of contacts but now there is no such tab to see your contacts. In the status tab, you will see 2 option "My status" and "Viewed Updates"

On clicking on "WhatsApp" option under View Updates following images will be visible to you.

• Welcome to new WhatsApp Status
• Now you can edit and post photos, videos, and GIFs
• Status update disappear after hours
• share with your contacts what's;'s going on throughout your day
• control who can see you your updates in privacy setting.
• Go ahead and try posting to your status now! 

Now clicking the "my status" option under "status" tab camera will be an option and you can add a caption to it.

Last, the fourth tab is for the call, earlier this was the first tab.

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3 Recent updates in Facebook Videos Ads

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There are some change or you can updates in the Facebook Video. 

Some of the changes in Facebook Videos are:

1. 360' Video on Facebook Videos

Most of you have observed this that on facebook that you there are some videos which have that option that you can see the 360-degree video on it. When means you are not only was watching what is shown in the video, in fact, you can see your left right up down in all direction which video is running. You don't have to stop or pause your video to view 360 degrees. This feature is added in images too but videos are more popular in this feature.

2. Sound Feature in Video that you see in news feeds

Do you observed that when you can scrolling on your facebook wall you see facebook feeds of your family, friends, Facebook Pages, Facebook Groups and much more. Ya Facebook Ads too. But when there is a video on your facebook wall feeds and connected to wifi (setting option available) it starts to play automatically. But keeping the user in mind that user doesn't get irritated the video runs without the voice. Which means the video is played without disrupting user, and if a user is instead in the video he/she can just tap on the video and voice of the video will be active.

3. Scroll on Videos

If you scroll down on your news feed voice in the video gets fade out and as you scroll up and video is visible on your screen voice fades in. This is an awesome feature of facebook keeping user in mind that after watching video may be not complete video user scrolls down, so maybe he is not interested any more in watching that video. The voice automitaclly fades out.

But when user scroll up, it is possible that user wants to see that video so voice gets fade in automitaclly.

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