What is clicks and impression in google Adwords?
So, clicks is a very common term. Click means simply when we click on something. In Google Adwords, click means when we click on an ad. The impression is the visibility of our Google Adwords Ad on the SERP (Search Engine Result Page). When somebody types a keyword in Google Search.
When a user types a keyword and your Google Adwords Ad is displayed on the page. It is counted as Impression and when a user clicks on it. It is counted under the column "click".
In Search Campaign Impression is not chargeable, but the click is chargeable.
In Display Campaign Impression is charged at a negligible amount and click is chargeable.
In YouTube Campaign Impression and Click both are chargeable.
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