How to improve Quality Score in Google AdWords?
5 Steps to Improve Quality Score in Google Ad Words
You can easily manage quality score by keeping few points in mind. If you have Google impressions you can easily manage quality score in Google AdWords. It is advisable to keep different Ad group for every keyword.
Use Keyword in Ad Group and Ad Copy
First thing is use keywords everywhere i.e. use keyword in Ad Group and Ad Copy
Initially use Broad and Broad Modifier
In the initial state of Google AdWords account. Use Broad and Broad modifier as the match types. Using them in the initial state is better because you do not have much about user queries. You can get suggestion from Google AdWords Keywords Planner but to get real time search terms you can use broad and broad modifier. After some time you can start using your keywords as phrase and exact.
Use Keyword in URL
Now a day’s mostly websites are on WordPress and it is really easy to create pages in WordPress. Make Different landing page for each ad group. By this you may face difficulty in managing pages but it will be really use full to track your campaign and keyword will be in URL so your quality score will definitely improve.
Use Keyword in Content
Using keyword in content informs Google bots that the landing page has the same keywords that the Ad Group have. So it is a good sign and will improve your Google AdWords quality score and user experience.
Use extensions
When you will add extensions in you Ad. You ad size will increase. This will increase your CTR. When CTR will rise, surely your Quality Score will improve.
Landing page Title
Add keywords on your landing page Title. Title is very important part of landing page for Google AdWords and SEO (Search Engine Optimisation). If you are using simple website which is not WordPress you can still create dynamic title in common header. In case of any help you can contact AdWords Agency.
A part from this. You will observe same keywords show different quality score based on different location. This is due to many factors such as CTR. Impressions and much more. After you apply all the factors you have to wait for some days. Google bots mostly visit your accounts in 2-3 weeks and some time before that too. As the clicks will increase slowly you will start observing that your quality score is improving.
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